Privacy Policy

Last Updated: 1 November, 2023

LyfeGo respects your right to privacy. This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights. It is incorporated into the Terms of Use found at lyfego.com/terms. This Privacy Policy applies to our website at lyfego.com and our mobile applications (collectively, the "Site") and other services that we may provide from time to time. This Privacy Policy applies to you if you use our Site in Singapore.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

The Site is not intended for or directed to persons under the age of 18, and we will not knowingly collect information from persons under 18. To provide information to us through registration or in any other manner on the Site, you must be 18 years of age or older.

1. What Does LyfeGo Do?

LyfeGo enables consumers (“LyfeGo Users”) to find, book and attend a wide range of sports, fitness, recreational and wellness classes, services, or products offered and operated by sports schools/academies, sports coaches, fitness studios, gyms, trainers, venues or other third parties through our platform ("Partners"). LYFEGO PTE. LTD. is headquartered and operating in Singapore.

2. What Personal Information Does LyfeGo Collect?

We collect or receive personal information in a few different ways. Often, you choose what information to provide, but sometimes we require certain information in order for you to use, and for us to provide you with, the Site and the services you access through the Site.

Personal Information You Provide To Us.

There are a variety of different ways you may provide personal information to us, such as:

  • Account Creation. To create a LyfeGo User account, you need to provide information such as your name, email address, phone number, sign-up city, and a password. If you make a purchase or sign up for a subscription, you will need to provide payment and billing information. You can choose to add further information to your account, such as birthdate, gender, photo, and address. If you are a LyfeGo Partner we will ask for your name, address, phone number, email, credit card information, tax identification number, and information about your business, including the names of the instructors and individuals who provide your classes and services and the email addresses of authorized individuals on your account.

  • Posting and Uploading. We collect personal information from you when you provide, post, or upload it to our Site, such as when you respond to a survey or provide a class rating or review.

  • Communications Data. We may send transactional messages to you on behalf of, or initiated by, Partners or LyfeGo Users. For example, we may enable Partners to send text or in-app messages to LyfeGo Users via our Site about an upcoming reservation. LyfeGo receives data regarding such calls, texts, or other communications, including the date and time of the communication and its content.

  • Third-Party Data. If you are a LyfeGo User, you should not provide information to us about someone else unless you have obtained the prior consent of the other person for us to receive and use their information, such as for emergency contact or referral purposes.

Personal Information Collected Automatically Through Your Use of the Site.

  • We log usage data when you visit or otherwise use our Site, such as when you view or click on content or ads (on or off our Site), perform a search, browse, schedule a reservation, and install or update one of our mobile apps. Specifically, the information we collect automatically may include information like internet protocol (“IP”) address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location), language and marketing preferences and other technical information. We may also collect information about how your device has interacted with our Site, including the pages accessed and links clicked.

  • We may also collect precise geolocation data pertaining to your mobile device if you have consented to providing this to us through your device settings. We may use this information to provide, promote, and improve our services (for example, by showing you classes that are close to your location) and for related reasons, such as fraud prevention and security purposes. Please note that if you do not consent to providing your geolocation data, certain features of the mobile application may not work.

Personal Information Collected from Other Sources.

  • We may receive personal information about you from other sources, such as public databases, strategic and joint marketing partners, social media pages and platforms, people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties. For example, where we make this available, you may choose to sync your LyfeGo User account details with a third-party network, such as Facebook. If you do this, we will receive some of your Facebook account information. Exactly what information we receive will depend on your settings with the third-party network, but typically we receive your basic public profile information such as your username, email address, age range, gender, chosen language, country, friends list and any other public information.

Personal Information Collected from Partners.

  • Our Partners may choose to submit feedback to us about you regarding your use of their facilities or services.

3. What Does LyfeGo Do with the Personal Information it Collects?

LyfeGo uses personal information it receives for several purposes:

  • Site: To operate and maintain our Site and the products and services offered through our Site. For example, we use LyfeGo User personal information to fulfill your reservation and purchase requests, including processing payments, and to customize your experience on our Site, such as by tailoring the content or experiences we show you. We use personal information about instructors made available by Partners to display within schedules listed on our Site.

  • Communication: To contact you through email, phone, postal mail, notices, and push notifications posted on our websites or apps, and other ways. We will send you messages about the availability of our Site, security, customer service, or other service-related issues. We also send messages about the Site, updates, reminders, and promotional messages in accordance with your communications preferences. We may also send you messages about an upcoming reservation which are initiated by a Partner or a LyfeGo User on their behalf. You may change your communication preferences at any time. Please be aware that you cannot opt-out of receiving service messages from us, including security and legal notices.

  • Customer Support: In connection with customer service inquiries and matters, such as to investigate, respond to and resolve complaints and service issues.

  • Social: To provide features which allow LyfeGo Users to connect with, and be found by, other LyfeGo Users.

  • Marketing: For marketing purposes, such as to develop our marketing strategy, send you marketing communications, and offer contests, sweepstakes, or other promotions and to fulfill any related awards or discounts.

  • Research and Development: For research, analytical, recordkeeping, and reporting purposes; to develop and test new products, features and ideas; to learn about our customer base and Site and to evolve and improve our Site, products, and services.

  • Security and Investigations: To maintain the security of our Site, including to verify your identity, to investigate or prevent possible fraud or other violations of our Terms of Use or this Privacy Policy and/or in connection with possible attempts to harm LyfeGo Users, Site visitors, Partners or other third parties.

  • Other: For any other purpose identified at the point of collection or otherwise with your consent.

4. Who does LyfeGo Share My Personal Information With?

We may disclose your personal information to the following categories of recipients or in the following circumstances:

  • To third-party services providers and partners who provide data processing and other services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Site, payment card processors, customer support vendors, hosting vendors, scheduling providers and market research and marketing vendors), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information;

  • To our group companies, to provide, develop, improve, and analyze the Site and our offerings;

  • To any Partner that makes available a class, activity or experience you reserve or use through our Site as a LyfeGo User and their third-party providers, so that they can process the applicable reservation or activity and make available classes and services to you;

  • Your name, photo and other information associated with your LyfeGo User account will be visible to other LyfeGo Users so that they can search for and connect with you on LyfeGo. You can prevent other LyfeGo Users from being able to search for you by updating your preferences via the Privacy tab in your Account Settings;

  • If you sync your LyfeGo User account to a third-party network, such as Facebook, or provide us with your contacts, such as those stored on your mobile device, you will be able to see which of your contacts are using LyfeGo. If those contacts are LyfeGo members, they will also be able to see that you are using LyfeGo;

  • If you accept a friend request from another LyfeGo User then, in addition to your name, photo and other information associated with your account, that LyfeGo User will also be able to see your past and upcoming classes, your achievement badges, your favorite studios, your friend connections and other profile information (together, “Profile Information”). We may use, communicate, and display your Profile Information next to or in connection with ads, offers, and other messages to your LyfeGo friends – for example, by sending an email to one of your LyfeGo friends to suggest that they join you in class. If you would like to stop your Profile Information being shared with your LyfeGo friends in this way, you can do so via the Privacy tab in your Account Settings;

  • To anyone who visits the public area of our Site, including via venue and schedule listings, public profiles, reviews, or class ratings. As a LyfeGo User, you should be aware that any content or information you choose to disclose in public areas of our Site can be read, collected, and used by other users, the general public and other sites (including search engines);

  • To any competent law enforcement body, regulatory, government agency, court or other third-party where we believe disclosure is necessary as a matter of applicable law or regulation, to exercise, establish or defend our legal rights, or to protect your vital interests or those of any other person;

  • In connection with an actual or potential merger, sale, acquisition, investment, assignment, reorganization, joint venture, or transfer of all or part of LyfeGo’s business, assets, or affiliates, including if LyfeGo should ever file for bankruptcy or a related proceeding, provided that we inform the relevant third-party it must use your personal information only for the purposes disclosed in this Privacy Policy;

  • To your program administrator (such as your employer or similar entity), if you participate in any enterprise solutions or the LyfeGo Corporate Membership; and

  • To any other person with your consent to the disclosure or otherwise in accordance with applicable law.

5. How does LyfeGo Keep My Personal Information Secure?

We use appropriate technical and organizational measures to protect the personal information that we collect and process about you. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. We monitor our systems for possible vulnerabilities and attacks. However, we cannot guarantee 100% security of any information that you send us.

6. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective). Specifically, our Site servers are located in Singapore, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

7. Your Data Protection Rights

Where applicable law allows for such rights, you have the following data protection rights:

  • You may correct, amend, or delete your personal information by editing your profile on the Site or contacting us as explained below.

  • You have the right to opt-out of receiving direct marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing emails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us as explained below.

  • You may contact us as explained in the “How to Contact Us” heading below. We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

8. Third-Party Sites

Our Site may contain links to third-party websites or mobile apps, including social sharing features and other related tools. Please be aware that LyfeGo does not control these linked websites or apps and that this Privacy Policy does not apply to any information you give to the owner of these websites or apps. We encourage you to read the privacy policy of any third-party website or app that you visit before you provide them with any information.

9. Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

10. How to Contact Us

If you have any questions or concerns about our use of your personal information, please contact us as follows:

If you are a LyfeGo User, contact us here or send us an email to hello@lyfego.com

If you are a LyfeGo Partner, contact us by sending an email to hello@lyfego.com

Cookie Notice

Last Updated: 1 November, 2023

This Cookie Notice explains how LyfeGo and its subsidiaries (collectively “ LyfeGo”, “we”, “ us”, and “ ours” use cookies and similar technologies to recognize you when you visit our websites and use our mobile applications (“ Site”). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, LyfeGo) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Sites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Sites for advertising, analytics and other purposes. This is described in more detail below.

First and third-party cookies served through our Sites and the purposes they perform are described below:

  • Essential website cookies: These cookies are strictly necessary to provide you with services available through our Sites and to use some of its features, such as access to secure areas.

  • Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Sites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

  • Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Sites are being used or how effective are marketing campaigns are, or to help us customise our Sites for you.

  • Advertising cookies: These cookies are used to make advertising messages more relevant to you and they perform functions like preventing the same ad from continuously reappearing and in some cases selecting and displaying advertisements to you across the internet that are based on your interests.

  • Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Sites through third party social networking and other websites. These cookies may also be used for advertising purposes too.

What about other tracking technologies?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Sites or opened an email that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Our mobile applications may include third-party application software development kits that provide mobile performance and analytics data, bug reporting features, and APIs to third parties that help provide the Site, for social media functionality, and for marketing and advertising.

Does LyfeGo serve targeted advertising?

As described above, third parties may serve cookies on your computer or mobile device through the Sites to serve advertising. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences for certain third-party cookies by clicking on the appropriate opt-out links provided above. You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our website may be restricted, you may worsen your overall user experience, since it will no longer be personalized to you and it may also stop you from saving customized settings like login information. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information. To revoke consent, users may disable cookies by modifying their browser settings. The links listed below provide more information about what cookies are installed, how to allow, block or remove installation from your computer. Depending on which browser you use, the user may follow these links:

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ , https://www.networkadvertising.org/, or http://www.youronlinechoices.com. Please bear in mind that there are many more networks listed on that site than those that we use on our Website.

We use Google cookies for analytics and marketing purposes. You can opt-out of Google tracking through Google Ads Settings, Ad Settings for mobile apps, or any other available means. Google also provides a Google Analytics opt-out plug-in for the web.

How often will this Cookie Notice be updated?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please contact us here.

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